Connecting brands through

Data and
culture

Data defines who to reach; culture defines how to connect. Adsmovil delivers precision with authenticity at scale — reaching the largest and fastest-growing audience in the U.S., in Spanish and English.

Young couple sharing content on a phone
40.8M Unique Hispanic users
+76% Of the U.S. Hispanic digital population
8.4M Daily visitors
203.5 Minutes per visitor
Source: Comscore My Metrix, U.S. Hispanics

Trusted Hispanic content. Powered by data. Delivered at scale.

Now powered by PRISA Media

Adsmovil has fully integrated PRISA Media USA's sales and operations, creating a unified platform to reach U.S. Hispanic audiences across generations — Spanish-dominant, English-dominant and bicultural. Together we expand branded content opportunities and deliver custom activations with trusted storytelling and measurable performance.

The Adsmovil Solution

Hispanic audiences are not monolithic. Data alone finds people but misses culture; culture without data lacks efficiency. Adsmovil bridges the gap between both.

1

Exclusive & culturally aligned inventory

14 years building U.S. Hispanic digital audiences: a curated mix of exclusive O&O and premium content — brand-safe and culturally aligned across generations and languages.

2

Precise audiences

AI, proprietary technology and multiple data signals build custom Hispanic audiences with unmatched accuracy, deep cultural relevance and proven performance.

3

Omnichannel ubiquity at scale

We follow Hispanic consumers across every screen and format — from personal devices to the living room, the street and emerging environments.

4

High-impact experiences

Custom and original productions, interactive formats and experiential opportunities that tell culturally relevant stories and drive measurable impact.

Cultural alignment: Passion points

Every content program aligns with what matters most to U.S. Hispanics — delivered in Spanish, bilingual or English-first depending on segment. Authenticity, not translation.

Sports

Latino fans over-index on digital sports consumption and are critical to the game's commercialization.

39% more likely to recommend a brand that sponsors a sport they follow

Music

Music is a cultural connector and a way to stay connected to heritage.

43 more minutes of audio listened to daily vs. general audiences

Family

Multigenerational households significantly over-index versus the general market.

72% say family influences most of their purchase decisions (Nielsen)

Food

Food content is a high-impact space for authentic brand engagement.

78% say food plays a central role in family and cultural identity (Pew)

Gaming

The U.S. Hispanic population over-indexes the general market in all things gaming.

75% self-identify as gamers and spend 29% more time gaming (Nielsen)

News & Lifestyle

A strong sense of identity is a core value within Hispanic communities.

72% of brands see these values as a tool to forge deeper connections

2026 Cultural moments

From the FIFA World Cup to the Latin Grammys, 2026 is a landmark year for Hispanic audiences. Choose the vertical, capture the moment — we connect brands to every milestone, celebration and fandom at scale.

Soccer
FIFA World Cup 2026Liga MXMLSCONCACAFUEFA Champions LeaguePremier LeagueLa Liga
Sports
Super Bowl & NFLNBAMLB World SeriesUFC & BoxingF1 Miami · Austin · Las VegasGrand Slam tennis
Music
Latin GrammyLOS40 Music AwardsSummer Concert Series
Cultural & seasonal
Hispanic Heritage Month5 de MayoWomen's MonthPrideBack to SchoolMother's DayBlack Friday & Cyber WeekHolidaysArt BaselSXSW
Tech & gaming
CESGamescomPokémon World ChampionshipBlizzConPAX WestMobile World Congress
Food
SOBE Wine & Food FestivalNYC Wine & Food FestivalSoCal Taco Fest

How we build Hispanic audiences

Machine learning over online and offline signals — search activity, app usage, geo-location patterns and viewing behavior — delivers precise, scalable, high-performing targeting.

App ownership

Consented first-party data on installed apps lets us target users by the types of apps on their devices.

Location intelligence

Historical and real-time location data reveals the places Hispanic consumers actually visit.

Keywords searched

Search behavior shows what audiences are actively looking for, in Spanish and English.

TV viewership

ACR, set-top box and other sources provide a complete view of Hispanic TV audiences.

Contextual

Engagement with culturally relevant content across key verticals in Spanish- and English-language media.

Data enrichment

Third-party transaction and purchase data from over 24,000 retailers, online and offline.

Language preferenceGenerationCountry of originBrand affinityPassion points

Our Solutions for
Advertisers

Premium formats on culturally resonant Hispanic media properties. Our strategic mix drives both impact and scale — with benchmarks that outperform the market.

OLV & Display

Mobile RM Interstitial

Full-screen, high-impact interactive format that loads after page content on mobile web. Ideal for awareness, brand recall and traffic.

+1% CTRFull screen

Mobile RM Reveal

Mid-sized interactive format covering one-third of the screen — greater scalability and incremental unique reach across publishers.

+0.25% CTR1/3 screen

Standard Banners

Cost-efficient reach extension and frequency across the Hispanic digital ecosystem, reinforcing premium formats.

+0.12% CTRMulti-device

Video

Mobile Interactive Video

Dynamic End Cards turn completed views into engagement. Instant Play technology delivers 100% viewability and audibility, buffer-free.

+87% VCR+0.4% CTR

Connected TV

Premium, immersive viewing on the biggest screen in the home — with QR codes and shoppable elements that drive engagement.

90%+ VCRQR & shoppable

Multi-Device OLV

Online video ahead of Hispanic cultural content, using data to drive purchase intent. Max :30, skippable for a better experience.

+85% VCRUp to :30

Brand Integration & Custom

Homepage / Section Takeover

100% share of voice during key periods: exclusive page dominance, roadblocked units and immersive skins or wallpapers.

100% SOVSkins

Branded Content & Sponsorships

Align with culturally relevant tentpoles and passion points — from section sponsorships to custom branded projects with original content.

TentpolesOriginal content

Social Influencers

Social-first programs rooted in Hispanic culture, powered by bilingual and bicultural creators who reflect the audience's identity.

Up to 8% ERIG · TikTok · YouTube

Sound & Screen Extensions

Digital Audio

Podcasts, online radio and music streaming — Spanish, bilingual or English — reaching listeners in engaged, screen-free moments.

+92% LTRPodcasts · Radio · Streaming

Digital Out-of-Home

High-impact display and video in high-traffic areas, high-density Hispanic neighborhoods and culturally relevant venues.

+30% ad recall lift+25% retargeting match
Family streaming content together

We entertain, educate and empower

Our free, ad-supported streaming platform made for U.S. Hispanics — culturally relevant movies, series and live channels, in Spanish and English.

Our Solutions for
Publishers

As a minority-owned business, we are committed to supporting others' content development efforts through both monetization and advocacy — and we take authentic pride in doing so as it is core to our mission.

Transparency

Our publisher platform empowers publishers to see performance clearly and understand exactly how their inventory monetizes.

Monetization

Premium demand from brands investing in the U.S. Hispanic market, across display, video and audio.

Advocacy

We champion Hispanic and minority-owned media, connecting them with budgets that value diverse audiences.

Why Adsmovil?

We immerse brands into Hispanic culture through native content, trusted creators, distribution that reaches everywhere and precision that ensures relevance.

+76% U.S. digital Hispanic reach — unmatched scale across all language preferences
100% Culturally authentic — minority-owned and deeply connected to the community
360° Omnichannel coverage — social, CTV, DOOH, audio, display and high impact
Hispanic-first solutionsCulturally exclusive premium supplyMultifaceted ecosystemTech-forward approachDiverse formats that engagePerformance driven

Our Updates

Take a look at the latest news from our ecosystem.

Press

Adsmovil expands U.S. Hispanic brand opportunities through PRISA integration

Insights

Placeholder — Hispanic market insight or report

Case Studies

Placeholder — brand success story

Our History

All about us and how we create impact.

Founded in 2011 by Alberto "Banano" Pardo, Adsmovil is the leading minority-owned digital media powerhouse focused on the U.S. Hispanic and Latin American markets. Headquartered in Miami, with 14 years building U.S. Hispanic digital audiences, we help brands connect authentically with Latino audiences everywhere they consume media.

Hispanic mother and daughter embracing

Contact Us

Let's talk about reaching the U.S. Hispanic market together.

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